A recent Forrester report found 30% of online shopping trips start with Amazon—compared to only 19% with Google. Amazon’s long march to be “the Google of Retail” seems to have come to a successful end. Add the fact that Amazon now allows third parties to advertise within its search results, and it starts to feel a lot like a search engine—and that a profound shift in "SEM" will follow.
The phenomenon isn’t limited to Amazon. More and more companies are opening up their on-site search results to third party marketers. It’s already the norm for most online travel agencies. Facebook has extended its ad offerings to encompass its own search results. Twitter is rumored to be following suit. eBay’s renewed investment in its on-site search is also likely to feature 3rd party ads – particularly in the context of its push into offline retail via Milo and PayPal. The list goes on.
For search engine marketers, the growing variety of options adds complexity. These new sources of inventory are in many cases fundamentally different from what’s on offer from Google and Bing. More granular, more urgent, more geo-specific, more visual, more flexible.
But with this added complexity comes valuable scale and scope. The sheer volume of searches occurring within these new sources of inventory dwarfs anything an earlier generation of would-be Davids were able to put up against the Google Goliath. And scale provides a sufficient return on effort. It’s worth marketers’ time to invest in these new channels.
Some of this will be at the expense of the search engines: a retail search on Amazon very likely replaces one otherwise done on Google. But in other cases it will be net new opportunities for marketers, such as when a consumer taps into mobile to find offline options for her needs.
Don’t believe SEM is moving beyond the search engines? Earlier this year, Business Insider reported than Amazon’s ad business is already approaching $1b. The future is already here.
Posts
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.