There's just one problem with that, says the Pew Research Center. Opinions expressed in the rapid-fire Twitter echo chamber, particularly in response to political news, are often at odds with the general public's.
The differences? Sometimes Twitter is more liberal. At other times, it's more conservative. And it's very nearly always more negative.
"Overall, the reaction to political events on Twitter reflects a combination of the unique profile of active Twitter users and the extent to which events engage different communities and draw the comments of active users," the report reads. "While this provides an interesting look into how communities of interest respond to different circumstances, it does not reliably correlate with the overall reaction of adults nationwide."
In the yearlong study, Pew focused on political events such as the result of the 2012 presidential election, the first presidential debate between President Barack Obama and challenger Mitt Romney and several speeches given by Obama.
Some examples: When Obama won re-election, public opinion polls suggested 52% of the public was pleased and 45% unhappy. On Twitter, a full 77% of tweets about his win were positive and only 23% negative.
Similarly, only 20% of the public told pollsters they thought Obama did a better job than Romney in their first debate (the one in which Obama was criticized for looking tired and unfocused). But 59% of tweets favored him.
Part of that might be explained by looking at who uses Twitter.
Pew's research shows that Twitter users are considerably younger than the general public and more likely to lean Democratic. In a 2012 survey, half of adults who said they posted news on Twitter were younger than 30, compared with 23% of all adults.
And 57% of those who posted news on Twitter were either Democrats or leaned Democratic, compared with 46% of the general public.
But Twitter pundits don't always lean to the left.
Nearly half of the U.S. public (48%) thought Obama did a good job on his second inaugural address. But only 13% of the tweets about it echoed that opinion.
Opinions about Sen. John Kerry being nominated as Obama's secretary of state split the general public: 39% approved, 36% disapproved and 26% had no opinion. On Twitter, a measly 6% expressed support, while 32% were negative and a clear majority, 62%, expressed no opinion.
The reason for such a swing, Pew said, is that on Twitter, unlike in opinion polls, users decide what they think is important enough to mention publicly. A generally popular event might not be portrayed that way if an angry minority is more inspired to post about it.
For example, nearly 14 million wrote on Twitter about Obama's re-election while a mere 70,000 remarked on Kerry's nomination.
Politics also reflect a truth that anyone who's followed the Oscars, Super Bowl, debate nights or, really, any public event can attest to -- the Twitter universe is never happier than when it's being snarky, or downright nasty, to someone.
"The overall negativity on Twitter over the course of the campaign stood out," Pew writes. "For both candidates, negative comments exceeded positive comments by a wide margin throughout the fall campaign season."
There were more negative than positive comments about Obama and Romney on Twitter. The negative comments about Obama bounced back and forth between 40% to 50% throughout the campaign, while positives went up to about 30% and down into the teens. (Remember, lots of comments can be neutral).
Romney's negatives were higher. Usually, between 50% to 60% of talk about him was not nice, while positives only broke above 20% during the campaign's final days.
Another thing to keep in mind when monitoring the conversation on Twitter: While it seems to be omnipresent among the digitally connected (yes, like we journalists tend to be), its overall reach is modest compared to other media.
In the Pew's 2012 news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages. Only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter.
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.