Sandra was a housewife while her husband worked in one of the new generation banks on Victoria Island, Lagos.
Anytime he returned from work, he would have a shower, eat his dinner, have a few chat with her and then grabbed his smartphone.
“I would see him smiling while chatting with some friends, who I suspected to be ladies,” Sandra told Saturday PUNCH during an interview.
By the time her husband was done chatting with friends on the social media, either she had slept or he had become too tired for conversation. By morning of the following day, he was off to work again.
Sandra said, “His attitude disturbed me for a long time. He is an extrovert and likes hanging out with people. There were times on weekends that he would be away for five hours. I thought he was cheating on me.
“But after a while, I reported him to our pastor, who invited both of us for counselling. Apparently, he didn’t realise what he was doing was bad. He apologised to me and promised to change.”
Since then, Sandra told our correspondent her husband now spent much time with her and not with his smartphone anytime he returned from work and during weekends.
“I have got a job now, though. So I don’t feel bored like when I was a housewife,” she added.
Rethinking cheating
Infidelity can be devastating for most couples. Not every marriage survives the fallout. It can rob a couple of their joy, relationship and identity. It can damage many things. Cheating is forbidden in most societies, yet it is universally practiced.
A United States-based relationship expert, Dr Esther Perel, wrote in her book, The State of Affairs: Rethinking Infidelity: Why do people cheat in marriages? Why does an affair hurt so much? What does infidelity exactly mean? Do romantic expectations of marriage set people up for betrayal?
Is there such a thing as an affair-proof marriage? Is it possible to love more than one person at once?
In a recent study, a relationship expert and assistant professor at the Texas Tech University, US, Dana Weiser – alongside her colleagues – asked hundreds of couples what constituted cheating to them.
Excerpts of the study, published in the Women’s Health Magazine, revealed what couples saw as infidelity, which turned out to be not just about sleeping with someone who is not one’s spouse.
Through the answers provided, the researchers found that the theme of infidelity centred round secrecy, deception and omissions, which are explained below.
In the study, Weiser said, “Ask 10 people what counts as cheating and you’d probably get 100 different answers. Infidelity is a grey area because different individuals have their own boundaries and ideals for romantic relationships.
“While you might consider texting an ex to be crossing a line, other partners might not consider something cheating until intercourse is involved.”
Through their research, Weiser and others have come up with five ways through which a couple may be cheating on each other unknowingly.
Maintaining ‘secret’ social media habits
Weiser and others found that infidelity, either through social media or facilitated by social media, was becoming commonplace. They also explained that social media infidelity had two forms.
They stated, “First, the overtly sexual. If you’re lusting after an influencer you follow, liking an ex’s suggestive posts or even checking in on your ex’s profile, those behaviours all fall into the grey area of social media cheating.
“The other form of social media infidelity can be thought of as cheating on your partner with your phone. Looking at your phone and social media when you should be connecting with your partner suggests that you’re having a deeper relationship with social media than you are with your spouse.”
The study authors said the bottom line was that because cheating could mean different things to different people, it was important to openly discuss with one’s spouse what the boundaries were and what one considered infidelity.
Speaking to Saturday PUNCH, a Lagos-based marriage counsellor, Pastor Yomi Joshua, said it was important for couples not to allow technology ruin their marriages.
He noted that smartphones and social media had taken the place of one-on-one conversation among many couples.
Joshua said, “Technology is supposed to be a blessing, but it is affecting many things in our society today. People now spend more hours on Instagram, Twitter and Facebook.
“Sometimes, I wonder if some people really have time for personal relationship again because you would see them tweeting almost every five minutes. It’s not appropriate for a couple to be together in the room and be fondling their gadgets. Rather, they should be fondling each other.”
Hiding money habits
Since cheating is heavily rooted in secrecy, Weiser explained that failing to inform a partner about financial matters or decisions affecting both parties could be a form of infidelity.
She said, “If you and your partner agreed to save for a project, but you’re blowing your own money on shopping, that’s cheating.”
Also, a Lagos-based economist and financial expert, Mr Babatunde Abrahams, advised couples not to hide their finances from one another.
He said, “Sometimes, money habits lead to a breakup. I know many couples who parted ways or are not living happily because of their secret money habits.
“For instance, if a partner knows how to save money while the other spends lavishly, it can affect their relationship.
“It’s advisable for couples to be financially open to one another and set budgets based on their income. You can’t be spending your money anyhow and expect your partner to always cover you up.”
Being physically intimate with another person
Physical infidelity is self-explanatory and it is perhaps the commonest.
“It is typically construed as any type of touching, kissing or other sexual behaviours with a person who is not your partner,” Weiser said.
On his part, Joshua advised couples to always run away from “every appearance of evil.”
He argued that most sexual affairs outside marriage were intended.
He said, “You would have been thinking it in your mind for a long time before doing it.
“The whole process starts from thinking about somebody not your spouse, finding ways to attract them to you, discussing together and eventually sleeping together.”
Also, emotional infidelity is a different form of crossing the line.
“It can refer to liking, love, or romantic feelings for a person who is not your exclusive partner,” Weiser stated.
She said, “This is an important conversation on transparency. Having a close relationship with someone your partner doesn’t know or who doesn’t know your partner can be a no-no.
“To be clear, there’s nothing wrong with having emotionally intimate relationships with people other than your partner. The question of cheating comes into play when those relationships aren’t respectful of your partner.
“In other words, if you’re having a heart-to-heart with someone else behind your partner’s back, that is, something you know could be hurtful, that enters the emotional infidelity territory.”
Fantasising about another person
According to Weiser, having fantasies about someone else, that is, wishing you were with someone other than your spouse, is purely cheating.
She stated, “Fantasies enter the infidelity territory when they could lead to unsafe or dishonest behaviour.”
Also, Joshua advised couples to tell their partners what else they could do to make them become more attractive.
He said “Couples should always discuss. Sometimes you could be fantasising about someone because of the way they dress. You could tell your spouse to get that type of dress or buy it for them.”
Joshua added that changing one’s spouse’s lifestyle rather than comparing them to another person could go a long way in checking infidelity among couples.
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $100 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.