WhatsApp users will be greeted with one last pop-up notification next week, as the deadline arrives to agree to the app’s new privacy policy.
The contentious tweaking of WhatsApp’s privacy policy is designed to bring the messaging app more into line with its parent company, Facebook.
Despite this, failing to agree to the change will render WhatsApp essentially useless as you won’t be able to send messages.
‘For a short time, these users will be able to receive calls and notifications, but will not be able to read or send messages from the app,’ WhatsApp previously confirmed to TechCrunch.
Over time, the app will simply cease to function. The new changes come into force on May 15, and WhatsApp has been engaging with its user base since January in an attempt to explain the changes.
An initial adverse reaction to the changes caused a surge in growth for rival messaging services like Telegram and Signal.
Although WhatsApp will start collecting more data, the actual content of the messages sent on the platform will remain encrypted.
This means that nobody, not even WhatsApp (or Facebook) can read what is sent.
‘This update does not expand our ability to share data with Facebook,’ WhatsApp said in a statement last month. WhatsApp users will see this pop-up to agree to.
The move is designed to allow small businesses to communicate with customers through WhatsApp and bring that in line with what they do on Facebook.
‘While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and its important people are aware of these services,’ WhatsApp said.
‘We also think it’s important people know how we can provide WhatsApp for free. Every day millions of people start a WhatsApp chat with a business because it’s easier to do so than placing a phone call or exchanging emails.
‘We charge businesses to provide customer service on WhatsApp – not people. Some shopping features involve Facebook so that businesses can manage their inventory across apps.
We display more information directly on WhatsApp so people can choose if they want to engage with businesses, or not.’ The content of WhatsApp messages stays encrypted.
It’s important to note that WhatsApp already collects some personal data from its users – such as phone number and IP address – and shares this with Facebook.
The big blue social network acquired WhatsApp in 2014 for $19 billion (£13.6 billion) and has seen it grow to become the world’s most popular messaging app. WhatsApp is free to use, so Facebook is still working out how it can leverage the gigantic user base to make money from it.
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