Instagram influencers who don’t clearly state if they’ve edited photos which are advertisements could be fined or imprisoned in Norway due to a new law.
The law also applies to ad posts on other social media platforms like Facebook, TikTok, Twitter and Snapchat.
In Norway, advertisers and influencers paid by advertisers will have to clearly label Instagram posts if they've been retouched.
This is according to regulations passed as an amendment to Norway's Marketing Act.
A new label designed by the Norwegian Ministry of Children and Family Affairs will have to be added to advertisement posts that have altered someone's shape, size or skin.
This would include an influencer advertising a protect but making their lips bigger, enhancing muscles or making themselves look slimmer or bigger in certain areas.
The Norwegian monarch King Harald V will decide when the law comes into effect.
Influencers and celebrities are only subjected to the advertising rule if they "receive any payment or other benefit" for a social media post.
A violation of the law could result in a fine or even a prison sentence.
The move comes as social media platforms continue to face backlash for their potentially negative impacts on mental health.
In 2017, a report by the UK's Royal Society for Public Health said Instagram was the social media platform with the worst effect on the mental health of young people.
Instagram has been working on ways to curb the anxiety of some users on its platform and has brought in a new tool which gives the option of hiding your likes count.
The app does display a label at the top of the screen if someone has posted a story using an augmented reality filter.
Earlier this year, influencers were told not to add misleading filters to social media adverts by the Advertising Standards Authority in the UK.
The ASA ruled that filters should not be used if they exaggerate the effect of a cosmetic or skincare item being sold.
This would mean makeup influencers couldn't use a filter that changes the shade or texture of a product they were advertising.
UK influencers, brands and celebrities will be expected to follow the new rules.
The ruling came in response to the #filterdrop campaign, which aims to make it compulsory for influencers to say whether they're using a filter when promoting beauty products.
Makeup artist and model Sasha Pallari started the campaign in July 2020 because she wanted to see more "real skin" being shown on Instagram.
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Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.