The global sports industry is said to be worth $623b by 2027 (PwC). Contributions of revenue continue to be from the broad segments of broadcasting, commercial, match day and betting activities. The introduction of OTT and BigTech streaming is supplementing some growth in revenue for the industry, with industry annual growth rates now averaging between 5% to 6.5% across the portfolio.
Confidence is rising post COVID and there is a greater focus for higher returns in the women’s sports category. There are also speculative forays into web3 via NFTs, where the fan adoption rate seems quite shallow. Despite this, Deloitte research says that 89% of sports teams have made digital fan engagement their top priority, as it has been estimated that revenue can increase by 30% in doing so.
Mimo’s research also captures a pattern of investment focus by the clubs, depicted in the figure below.
In a digital age, sports clubs and players leverage social media as the primary tool to engage a global audience. However, value through the social channels is one-dimensional. Fans are restricted in the capacity of their engagement to viewing, liking and sharing content. They are engaged as a passive audience behind a screen and not as a fan by definition. This is all whilst fans continue to pay more and more to follow their stars and clubs.
Therefore, is the sports industry missing a real opportunity for ‘new, new’ revenue growth and convert a social media following into an engaged fan base? A new generation of revenue growth where the fan AND the club are better aligned and both make money?
Mimo is unlocking a mechanism that encourages stronger fan-fan, club-fan, fan-club and fan-player engagement, without the hassle of requiring hefty investments into web3 technologies. How? By enabling clubs, players, fans and the community to connect and share value beyond the current one-directional engagement through social media.
Together with rising trends which signal an increasing crossover between the sports and entertainment industries (examples including Ryan Reynolds with Wrexham FC and Taylor Swift with Travis Kelce), Mimo is excited to demonstrate its marketplace beyond just the sports industry. Mimo provides a platform to amplify a following beyond an immediate fanbase when digitally engaging with fans across social media, thereby creating a new generation of ‘new, new’ revenue.
INTERESTED IN MIMO?
Parties can register their interest to join the launch on www.mimo.trade
Partners interested to learn more about the commercial models can contact Mimo by emailing info@mimo.trade
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $100 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.