Music: Nigerian singers earned N58 billion from streams in 2024 – Spotify

 Spotify, a leading digital music, podcast, and video streaming service, has revealed the royalties earned by Nigerian artistes on its platform in 2024, showcasing a significant rise in the success of Nigerian music. 

The data was shared during Spotify’s 2024 Loud & Clear announcement event held Thursday in Lagos.

 


According to Spotify, Nigerian artistes earned over N58 billion in royalties in 2024—more than double the amount earned in 2023 and five times higher than in 2022. The platform also reported a notable increase in the number of artistes earning at least N10 million in royalties, with the figure doubling compared to 2023 and tripling from 2022.

 

Spotify highlighted that first-time listeners discovered Nigerian artistes more than one billion times on the streaming service. Additionally, more than 1,900 Nigerian artistes were added to Spotify’s editorial playlists, representing a 33 percent increase from 2023.

 

A significant portion of the N58 billion in royalties earned by Nigerian artistes came from listeners outside Nigeria. The platform emphasized the global cultural influence of Nigerian music, revealing that international listeners spent over 1.1 million hours streaming songs by Nigerian artistes. It was also noted that users created approximately 250 million playlists featuring Nigerian artistes worldwide.

 

“Nigerian artistes have seen a 49 percent export growth over the past three years. Local consumption of Nigerian content has grown 206 percent year-over-year, with a remarkable 782 percent increase over the past three years,” the report stated.

 

Spotify attributed this financial success to increased global recognition, prominent playlist placements, and a substantial growth in music exports, further solidifying Nigeria’s rising influence as a global music powerhouse.

 

Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, emphasized the significance of this achievement. “We remain committed to empowering Nigerian artists to earn from their art whilst maintaining transparency with artists and stakeholders,” he said. “The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise.”


Cherriton David

I am a Doctorate degree holder of Mass Communication from the University of Benin. I love engaging myself in entertainment, politics and all trending news around the world. I am a movie addict and a die-hard Arsenal fan.

Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.

We will also try as much as possible to optimize your post for search engines as well.

Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $100 per article.

2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.

Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.

Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng

Normally, we should respond within 48 hours.

Previous Post Next Post

News

نموذج الاتصال